From the course: Universal Principles of Design
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Welcome
- [Male Instructor] Hi, I'm William Lidwell. - [Female Instructor] And I'm Jill Butler, authors of Universal Principles of Design, and in this weekly series based on our book we're going to learn about principles of design that will help you improve usability with principles like desire lines and forgiveness. - [William] Influence perception and opinion with principles like figure ground and top down lighting bias. - [Jill] Increase appeal with principles like red effects and supernormal stimuli. - [William] And make better design decisions with principles like feature creep and flexibility trade offs. We'll be discussing a new principle every week to help expand your design knowledge. I hope you enjoy the content. Let's get started.
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Contents
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The 80/20 rule4m 38s
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Factors of safety6m 41s
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Flexibility Trade-Offs5m 32s
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MAYA4m 20s
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Modularity5m 19s
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Paradox of unanimity6m 39s
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Scaling fallacy5m 38s
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Selection bias4m 42s
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Sunk-cost effect5m 35s
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Weakest link4m 5s
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Cognitive dissonance5m 20s
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Expectation effects5m 59s
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Five tenets of queuing6m 7s
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Freeze-Flight-Fight-Forfeit4m 52s
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IKEA effect4m 11s
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Left-digit effect2m 58s
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Nudge7m 46s
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Shaping5m 14s
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Storytelling5m 58s
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Zeigarnik effect4m 28s
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